SIMPLY Content

Author's note

Hi, I am Amal.

My journey began as a journalist in Pakistan back in 2007, where I combined my love for writing and storytelling to give people a voice.

Later, moving to the Netherlands, that same passion for communication led me into the world of marketing, where I’ve had the privilege of working with global brands across industries, creating content strategies and processes, managing teams and agencies, and experimenting with tools and AI.

This book is my way of giving back by sharing my knowledge and lessons in the form of practical frameworks that can help teams succeed.

With over a decade of experience leading content management in large, international organizations, I have learnt one thing: Content creation isn’t hard – we just make it so.

In chasing perfection, we tend to overcomplicate things that can be done SIMPLY and effectively.

If being short on time, budget, or resources, is holding you back in your Content Marketing journey, then this guide is just what you need. It will help you:

• Get a grasp on what good content actually means
• Use the SIMPLY Framework to create smarter content
• Use AI to your advantage (guilt-free)
• Manage agencies & resources effectively
• Create efficient teams & processes
• Learn how to calculate and show the value your content brings to business

Who should read this?

• Entrepreneurs, Start-ups, NGOs, and small to medium-sized businesses with limited budgets for content marketing
• Professionals working in Digital Marketing, Corporate Communications, and Branding in organizations of all sizes working with limited resources
• Anyone new to or feeling overwhelmed by the “content game”

It’s practical. It’s lean. And it’s meant to be used, not just read.

If there’s one thing I hope you carry with you from these pages, it’s this:
You don’t need endless resources to create meaningful content. You just need clarity, authenticity, and the courage to keep it simple.